RESUME

Professional Summary

I earned my B.A. in Communication Studies in 2012 from Longwood University, the third oldest public university in Virginia, home of the Longwood Lancers, the 2016 V.P. Debate, and an "undefeated" football team (it's a campus joke because we don't have a football team). I did my undergraduate thesis on web design and how that influenced a user's opinion of the company/university.

After graduation, I freelanced social media management while working at a boutique bridal shop and European-style bakery to pay the bills. Later I was hired by Aramark to run all of the marketing for the Longwood Dining Hall. I worked there when YikYak first launched, and let me assure you, working for a college dining hall and monitoring YikYak and Twitter was every bit as fun as it sounds. A few years later, I "officially" joined the Longwood community and joined the Office of Alumni and Career Services as their Assistant Director of Engagement Communication. It's a fancy way of saying I manage four websites, seven social media accounts, mass email communications, our office data, and unofficially, I'm our IT person.

まだまだ (mada mada) is a Japanese phrase that translates to "not yet" and is used to indicate that more work is left to do before something is finished or that there is a long way to go before mastering a skill. This phrase is how I approach my work and life. There is always something more to learn, and if I don't know the answer, well, there is always Google.

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Skills

Content Strategy Email Marketing Campaign Management Branding
Social Media Events Content Website Creative Initiatives HTML Project Management

Work Experience

2018-current

Assistant Director, Engagement Communication at The Office of Alumni and Career Services, Longwood University

Plan, develop, source, and create unique content for all OACS websites with the primary goal of increasing web traffic and facilitating conversions
Directly manage all OACS social media platforms and associated content creation, including program development, content development and creation, and publishing schedules
Create and maintain registration pages and user flow in Blackbaud Net Community in accordance with federal and state regulations
Write, design, and send email campaigns, including monthly newsletters, event invitations, and program promotions
Oversee and manage the collection, upkeep, and accuracy of all engagement activation data, including event registrations, volunteer participation, email click-throughs, social media interactions, and activated accounts on all network platforms
Create and implement content calendars to promote OACS events, programs, and initiatives
Manage partnerships with freelance writers and other content creators
Create and manage multiple, ongoing and time-sensitive social media advertising campaigns using segmented lists and micro-targeting marketing techniques
Engage with individual stakeholders and actively participate in ongoing dialogues across social network platforms, including Twitter, Facebook, LinkedIn, Snapchat, and Instagram.
OACS liaison to Institutional Advancement Operations, and Marketing Communication and Engagement
Attend and lead both on-campus and regional events and ensure high-quality customer service

2015-2018

Marketing Manager at Longwood Dining/Aramark

Maintain the Longwood Dining Services website using SiteCore CMS
Use Hootsuite to track Twitter and Instagram posts
Create web content for the website to include images, graphics, and text
Create, manage and implement promotional collateral for local and national brands
Maintain our social media presence to include Instagram and Twitter
Create and implement email marketing campaigns geared towards students, referencing meal plan information, Bonus Dollar usage, and themed events in the dining hall
Manage a team of four to six student workers in meal plan sales initiatives
Track Account Growth Plan and implement tactics to reach growth goal
Collaborate with managers on employee engagement initiatives
Plan monotony breakers and events for Longwood Dining
Track donation requests and fundraisers using Excel
Handle all day-to-day marketing functions that arise

Education

2022-current

West Virginia University

M.S. in Integrated Marketing Communications with a emphasis in Digital and Social Media

2008-2012

Longwood University

B.A. in Communication Studies with a concentration in Mass Media