A Content Creator, Artist and Nerd.
Looking for
opportunities
to make a change.
The digital way.

This is me
I manage social media, websites, event registration pages, office data and tracking and all the funnels in between. I'm a jack of many trades transitioning to a master of one while using my experiences and skills to bring all the pieces together.
Content Strategy Website
Campaign Management
Branding Social Media
Email HTML
Creative Initiatives

I manage integrated
marketing initiatives
and campaigns
The term "mada mada" is a Japanese saying that means that something specifically still has a long way to go or room for improvement. This is how I approach learning, I never want to be a master of a skill, being a master implies there is nothing left to learn. And I love learning. Which brings me to my other philosophy and saying, "Control Z" which is my way of saying, don't be afraid to take risks. Working in a program and you accidentally did a thing or clicked on a button, no worries, just select the undo button. Don't be afraid to try new things.
I'm a Content Strategist at EAB, working to enhance partners' enrollment-critical pages through SEO/SEM, content hierarchy, and content strategy. This means I get to play in Figma and work with some of the most creative and talented people I've ever worked with.
I was the Assistant Director of Engagement Communication for the Office of Alumni and Career Services at Longwood University. It's a fancy way of saying I manage four websites, seven social media accounts, mass email communications, our office data, and unofficially, the IT person.
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​I earned my B.A. in Communication Studies in 2012 from Longwood University, the third oldest public university in Virginia, home of the Longwood Lancers, the 2016 V.P. Debate, and an "undefeated" football team (it's a campus joke because we don't have a football team). I did my undergraduate thesis on web design and how that influenced a user's opinion of the company/university. I also currently live in Farmville, Virginia, America's oldest two-college town.
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After graduation, I freelanced in social media management while working at a boutique bridal shop and European-style bakery to pay the bills. I really sold myself in a Marketing Assistant interview and was hired by Aramark to run all of the marketing for the Longwood Dining Hall. I worked there when YikYak first launched, and let me assure you, working for a college dining hall and monitoring YikYak and Twitter was every bit as fun as it sounds. A few years later, I officially joined the Longwood community and joined the Office of Alumni and Career Services as their Assistant Director of Engagement Communication.
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On a personal note, I've lived in Virginia my entire life, and I love the diversity of the state and being able to go three hours to get to the beach or three hours to the mountains. I'm best described as a nerdy friend with twenty different hobbies and a bank of random knowledge. I love being creative, whether in the kitchen, cooking or baking, or messing around with alcohol ink, paint, or on my iPad.
What I bring to
the table
Creative Software and Skills
FIGMA
SPARK AR
​
HTML & CSS
​
PHOTOSHOP
PREMIRE PRO & RUSH
ILLUSTRATOR
​
CANVA
Website CMS and Analytics
4 TERMINAL
​
WIX
SITECORE
BLACKBAUD NET
COMMUNITY
GOOGLE ANALYTICS
Social Media Platforms and Analytics
FACEBOOK AD MANAGER​
​
TWITTER
LINKEDIN
AGORAPULSE
BUFFER
META CREATOR STUDIO AND INSIGHTS
Customer Relationship Management (CRM) Software
SALESFORCE
PARDOT
RAISERS EDGE​
​
HANDSHAKE
Project Management Software
MURAL
ASANA
TRELLO
SLACK
WORKFRONT
Learning Management Software (LMS)
BLACKBOARD
CANVAS​
Experience
January 2022
West Virginia University
Started my Master's Degree in Integrated Marketing Communications with an emphasis on Creative Strategy. The anticipated graduation date is Fall 2024.
2015-2018
Aramark
Marketing Coordinator
Managed an account with over $10k sales ranging from meal plans to retail. Ensured locations adhered to national brand and promotional standards.
2022
EAB
Content Strategist, Agency Services
Analyze partner websites for enrollment-critical pages then use SEO and content strategy to optimize those pages.
2018-2022
Longwood University
Assistant Director, Engagement Communication
Marketing and content team of one, managing seven social media accounts, four websites and email campaigns.
2012-2015
Caryn's Bridals, Tuxedos and Formals
Consultant
Assisted with a website redesign and populating that website with product SKUs.
May 2012
Longwood Univeristy
Graduated with a Bachelor of Arts in Communication Studies.